In recent years, under the guidance of the government and policies, the lighting industry has demonstrated that the potential of the market has become more apparent; and the competitiveness has become increasingly fierce. Enterprises must develop selectively, have clear strategies, and cannot expand blindly; only the good reputation of customers is the best brand promotion; the products must be real, the goods are genuine, the process is controlled, and the quality and reputation are survived. Expansion; At present, people don't know enough about LED consumption. In order to compete for the market, some companies use low-end products to fight price wars. The characteristics are that they are cheap and the quality is not guaranteed. As far as low-price competition is concerned, the technical requirements for the terminal enterprises are low and the entry barrier is low, which makes the competition in this field extremely fierce. In the future, the market share will be more and more concentrated in enterprises with brands, channels and innovations. The industry will face reshuffle, and there may be a large number of SMEs withdrawing from the competition. In order to break through the bottleneck problem of the current development, the LED industry must achieve the following three key points: 1. Small and medium-sized enterprises must break through and encircle the LED enterprises. When they do products, they do not have to be comprehensive and complete. They must form their own unique styles and characteristics. The products, through one or two fist products, drive the sale of other products. Therefore, if a company wants to cover all types of lamps, it will inevitably distract the company's attention. It is difficult to make a product, and it is difficult to form its own unique competitiveness in one aspect. Alibaba's successful experience is very convincing. Alibaba is focusing on two popular brands, Tmall and Taobao, and then they have become bigger and stronger and have achieved great success. After all, the most important thing is that the product positioning must be accurate. To identify product positioning, we can improve market competitiveness. 2. With the help of experts on the shoulders of giants, small and medium-sized enterprises can provide OEM and ODM services for large companies and big brands through parasitic methods. SMEs can strengthen their supporting capabilities, strive for orders from large enterprises, rely on big trees to develop, seek umbrellas, stabilize sales performance, and ensure survival in the scuffle. Of course, the leverage of LED companies does not only point to big brands and big companies. In fact, it is also a good choice to have a unique advantage in terms of products, channels or technologies, and innovation capabilities. Companies that can complement themselves or achieve strong alliances are strategic partners. If the two sides complement each other and reach a consensus, such cooperation will have room for development. 3. Emphasis on the development of R&D, talents, and product companies lies in the strategy of the helm and the clarity of the market dynamics. To develop the enterprise, it is necessary to train the internal strength, make the product a premise, and have sensitive market dynamics. Only when a company pays attention to talent accumulation and creates a good R&D environment, constantly improving its products, can resist being defeated by other competitors, and continuously develop, consolidate and strengthen in its own product fields and markets.