When the world's top automakers are still struggling to enter the Chinese market, some domestic automaker brands have become a strong competitor in the domestic auto market with the trend of “get close to the waterâ€. Among many self-owned brands, we clearly see an emerging force - Geely, Zotye, Youth and other national auto brands. Their unique marketing concepts have become even more prominent as they become the main force of domestic auto brands. The new concept of “Zhejiang Motor Rover†has, for a time, attracted the attention of domestic and foreign auto media reporters and car manufacturers!
Independent Brand Impact Beijing Auto Show
At the Beijing International Auto Show in 2006, in the face of the powerful auto lineup of the world's auto giants, many domestic self-owned brand “Sword†Beijing Auto Show made Chinese people excited. Among them, FAW, SAIC, Dongfeng, Chang’an and other auto groups all exhibited in a strong lineup. , And a large number of independent auto brands represented by Brilliance, Geely, Zotye, Chery, BYD, Great Wall, Jianghuai, etc. also took the “home treasure†to the capital, thoroughly allowing many consumers to come and see and participate in the exhibition. , reporters, vendors shine!
Analysts believe that the auto brand new car at this year's auto show covers all market segments. Apart from cars and SUVs, it also includes coupe, sports car, hybrid car, and diesel car.
Geely set up its own branch venue to exhibit a full range of models including the concept car, Geely Formula Racing and New China Dragon. BYD and Zhongtai have all launched new electric cars. Judging from the performance of many self-owned brands at the Beijing Auto Show this year, the deepest impression is that the self-owned brand that has always been “less spoken†has suddenly had a powerful firepower that we never thought of, and blew a massive attack on the global automotive market. horn.
Zotye debuts in Beijing
As a "new army" of self-owned domestic auto brands, Zotye has launched its 1.6L, 1.3L Zoty 2008, Zotye Policing Vehicles and more eye-catching new products for overseas markets on its nearly 200 square meter exhibition site. Launched XS6390DI electric light car.
Zotye booth is located in the unique "Beijing" auto show's "leading" position, making all the exhibition of consumers and the media, the first thing to see is Zotye. In front of the fashionable and fashionable Zotye 2008, many visitors were surrounded. No matter whether it is fashionable young men or women or a family of three, they are deeply attracted by this elf's clever car. Thanks to the enthusiastic introduction of Zhongtai staff, some of the riders who come to visit the exhibition asked about the price and performance of the car: “Is there a car now?†“When can I test drive?†“What is the specific price?†It can be seen that Zhongtai, as a domestically-made auto brand, has thoroughly rooted in the hearts of consumers through the Beijing Auto Show. Zotye Automobile also brought pleasure to everyone on the scene through the model show, women's drum beat performances and consumer interactions. In particular, the “I love my car, happy smile†consumer photography selection event even more happy smile. Stationed.
As a new brand, Zotye Auto has enjoyed a lot in participating in this Beijing Auto Show. Apart from establishing the brand image of Zotye, more than a dozen dealers came to the booth during the auto show. More than a dozen of them reached cooperation intention through selection and negotiation. Home, but also a red 1.3L Zotye 2008 was spotted by customers in Inner Mongolia. In addition, the foreign brands gathered in the exhibition hall of the independent brand have become a scene of this auto show. In the ten days of exhibition, Zhongtai Exhibition Hall has received many “dealers†dealers from Central and South America, the Middle East, Africa, Europe and Southeast Asia. Negotiations finally confirmed the cooperation intentions of customers in 12 countries: Colombia, Ecuador, Venezuela, Costa Rica, Dominica, Russia, Jordan, Iraq, Iran, Angola, Nepal and Sri Lanka. And the site signed 4,000 export orders.
In a short period of several years, Zotye has become a well-known automobile brand widely welcomed by domestic and international consumers. What exactly is its important factor in achieving its status today?
Zhejiang Motors Becomes Auto Show Highlights
Among the many domestic self-owned automobile brands, it is not difficult to find such a feature: Geely, Zhongtai and young people have already played a pivotal role in the domestic auto brand market, and their “origin†is in Zhejiang. Perhaps this may be a coincidence, but the strength of the Zheshang constructors and their position in the domestic autonomous car brands are the forces that we absolutely cannot ignore.
In recent years, the economy of Zhejiang has risen quietly. The spirit of Zhejiang merchants is relished, but what does it mean by the "Zhejiang spirit"? Since the reform and opening up, many Zhejiang merchants have started from scratch, relying on the entrepreneurial spirit of hard work, working hard on a tiny professional product, until they have become buttons and screws—until they grow into a nationally renowned manufacturer. Moreover, after becoming famous, Zhejiang merchants did not move toward investment, but abandoned their main business and transferred their investments. This is not a horizontal expansion, but a cautious extension. Zhejiang's intelligence, diligence, hard work, and pragmatism are their characteristics, from the purchase of Geely's “shell†vehicle to the development of Zotye’s “auto parts—automobiles—interactive development†differentiation of independent brands. From this it can be seen that the Zhejiang businessmen have their own ways to make their own cars. Similarly, the marketing strategies of the Zhejiang businessmen on the domestic auto brand are not the same.
"Zhejiang Business Spirit" Makes the Concept of Building a Car
Take Geely and Zhongtai as examples. Five years ago, when Geely was mentioned, perhaps few people would know what they were doing. Five years later, as soon as we talk about auspiciousness, people naturally think of cars. From obscurity to today’s fame, Geely’s “conceptual marketing†contributed. "More sons and daughters gang up," Geely, relying on this road to winning sales, has now become one of the top 10 domestic vehicles. Big and complete marketing strategy is Geely's winning weapon. In the fiercely competitive automobile market, since its launch, Geely Automobile has continuously introduced new models and strived to adopt multiple offensive tactics to fully spread the automotive market. From the Geely Pride, Geely Freedom Ship, to having “China's first run†The good-natured Geely Beauty Panther ... Geely has always satisfied the appetite of various consumers with multi-model, multi-grade, multi-price and price marketing, and color marketing. Judging from Geely's 2005 report card, sales volume has increased by more than 50%, exports have increased by 60%, and re-entry into the “Top 10 Automobile Production and Salesâ€. Geely has ranked second in sales of cars with small-displacement (less than 1.5L); 06 In January of this year, the sales volume broke the 20,000 mark for the first time, and accumulated sales of 162,600 units in the first ten months became the top eight domestic car sales companies. Geely can have such a good market performance, to a large extent that the saying goes, "The bigger the net is, the more fish will be caught."
Comparing Geely's big and complete, relying on marketing to win is different, this year just entering the vehicle industry, Zotye Automobile insists on subdividing the market, adheres to less and fine, based on the deepening of product quality, and takes the differentiated marketing route. Zotye Automobile is an emerging domestic automaker brand. At the beginning of the year, with a Zotye 2008 raid into the economical sedan market, it quickly established and consolidated its sphere of influence. It has the strength to compete in the Beijing Auto Show. Zotye has entered the vehicle market for less than one year. With its “economical, practical, fashionable and cost-effective†concept, Zhongtai has successively launched two series of 1.6L and 1.3L Zotye 2008 models and quickly gained market recognition. Knowing and affirming, as of now, Zhongtai Automobile has established 97 first-level and more than 200 second-tier distributors throughout the country, with sales and after-sales service networks covering the whole country, and achieving terminal sales of more than 10,000 units. What is more important is that Zotye has achieved a remarkable record in overseas markets in a short period of one year. In mid-April, Zotye exported its first batch of exported vehicles to Syria in 2008 and successfully opened markets in North Africa and the Middle East. By now Zotye 2008 has covered the Middle East, the United States, North Africa, ASEAN, and Central and North America Caribbean regions. 800 units are expected to achieve sales of more than 1,000 units by the end of the year.
In fact, the real reason to bring Zotye's good market performance is that Zotye has found its own blue ocean-differentiated market segment. This is the current core competitiveness of Zotye Auto. Zotye Automotive will continue to stick to the blank of market segmentation for a long period of time, starting from satisfying the real needs of consumers, and developing and designing economical and practical models. In the aspect of strategic development, Zotye emphasizes independent development and independent brands on the one hand; on the other hand, it also draws on its own strengths, sums up the advanced experience of advanced companies, and uses its global development resources and technologies to develop its own automotive business. And on the basis of satisfying domestic demand, we try to go abroad and compete on the world stage.
Judging from the overall performance of the independent brands of the Beijing Auto Show, the feeling of domestic self-owned brand products at home and abroad can be interpreted with shock. Although the private-owned brand enterprises, especially those in Zhejiang, have a long way to go, it is just as early as the auto show professional foreigners have given the judgment “No, not-yet†(it is too early, but it is only a matter of time). In the same way, Zheshang will definitely build a higher station and go further! We also believe that in the near future, in the competition of participating in the global automotive industry, there will be more national autonomous brand cars.
Professional Badminton Match Ball,Professional Grade First Choice Badminton,Competition Level Orginal Badminto,Cork Ball Head Badminton
ZHEJIANG JUNYE SPORTS GOODS CO.,LTD. , https://www.cnjunbei.com