Shaanxi Province is located in the northwest of China, spanning the Yellow River and the Yangtze River. It is bordered by eight provinces and cities such as Shanxi, Henan, Hubei, Sichuan and Gansu. It is the province with the largest number of neighboring provinces in China. The unique geographical advantage and rapid development of the regional economy have made the lighting market in Shaanxi Province hot. With the development of LED lighting, the lighting market in Shaanxi is becoming more and more exciting.
Hanzhong City, Hanzhong City: LED brand products are popular in the market. Hanzhong City is located in the southwestern part of Shaanxi Province, north of Qinling Mountain and Nanping Bashan Mountain. Hanjiang River traverses east and west; southwest is adjacent to Gansu and Sichuan; northeast is bordered by Ankang, Xi'an and Baoji of the province. Rich in resources, Wuhua Tianbao, known as the small south of the Yangtze River and the Qinba cornucopia, has great economic development potential.
Hanzhong City has four more concentrated building materials markets: Xinqiao Market, Hanzhong Yunda Building Materials Market, Hanzhong Yuanda International Home Expo Center and Chenjiaying. There are 50 lighting and lighting merchants in these four building materials markets. The main brands are Yiguang LED Lighting, Philips and Sanxiong. Aurora, Qilang, Kaiyuan. Laimei, Huayi, NVC, Hongyan, Foshan Lighting, etc.
According to Yan Liangfu, the distributor of Yiguang LED Lighting Hanzhong, in 2013, LED lighting entered a stage of rapid development, and the advantages of energy saving and environmental protection of LED lighting products were gradually familiarized and accepted by consumers. With the improvement of people's consumption level, some low-end products are gradually eliminated by the market, and brand products are beginning to sell in the market.
Since March 2013, Everlight LED Lighting has become an influential brand in Hanzhong City with its good product quality, giving us great confidence. In 2013, we also changed the channel layout. While continuously exploring the retail market, engineering channels and developing secondary distribution, we also established an LED lighting experiential sales model to further expand brand promotion with good services. A good pattern for coexistence of multiple operating models. Yiliangfu, a distributor of Yiguang LED Lighting Hanzhong, said.
Yangxian County is located in the southwestern part of Shaanxi Province, on the eastern edge of the Hanzhong Basin. The county has a total area of ​​3,206 square kilometers and a total population of 440,000. The lighting and lighting market in Yangxian is mainly concentrated on the large turntable of Wenming Road. There are 10 lighting and lighting businesses in Yangxian, of which 9 are more professional. Liang A, Op and NVC have performed well in Yangxian's market, and the stores are relatively large. The shops of other merchants are relatively small.
Huabao Zhong, a lighting agent of Yangxian Liang, said: Our brands include Bright A Lighting, Dafeng Lighting and Yiguang LED Lighting. Yangxian is currently in the development stage, accompanied by a large number of projects and consumption that can be developed in Yangxian County. The awareness of LED products has increased, and the development potential of Yangxian's lighting and lighting market is also growing.
Chenggu County: the low-end brand into the market mainstream Chenggu County is located in the central Hanzhong Basin, north of Qinling, South Yiba Mountain, is the hometown of Zhang Han, a famous Western diplomat and pioneer of the Silk Road. The total area of ​​the county is 2,265 square kilometers. The per capita disposable income of 18 towns, 12 townships and urban residents is over 30,000 yuan, with an average annual growth of 16; the per capita net income of farmers is over 10,000 yuan, with an average annual growth. Above 17 or above, the living standards of urban and rural residents have greatly improved.
Chenggu County is a county with good economic strength in Hanzhong, and the local lighting market is relatively early. There are 12 lighting stores in Chenggu County. Yiguang LED Lighting, Haohao, NVC, Op, Langeng, Delta and other brands are mainly concentrated in Xicun Road, LED lighting products are mainly low-end brands.
Langeng Lighting distributor Wang Yizhe told reporters that with the popularity of e-commerce, online purchase of lamps has become the choice of most consumers. At the same time, because consumers' awareness of LEDs is still not high, low-end products with lower prices are generally purchased when purchasing products.
Liu Jikang, general manager of Chenggu Jikang Lighting City, said that with the continuous expansion of the LED lighting market, LED products began to be recognized by mass consumers. Damei, Haohao and Dafeng are the main agent brands of Kang Lighting City. Mr. Liu also said that Jikang Lighting City is the first merchant in Chenggu County to propose free installation of LED products and has better after-sales service. In addition, the Kang Lighting City has also established a high-end image display, allowing consumers to experience the lighting effects in the store.
It is reported that Yitong Media, a subsidiary of Kang Lighting City, has established a mobile LED screen body advertisement. The rolling promotion has greatly enhanced the brand influence. By establishing a building materials alliance to experience one-stop shopping and other shopping methods, the sales volume of products in 2013 is higher than that of 2012. Compared with the same period of the same period, the growth rate was 30.
Ankang City, Ankang City: LED lighting will usher in a rapid development of Ankang City, referred to as gold, located in the southern part of Shaanxi Province, Qinling, Bashan Mountain, under the jurisdiction of Hanbin District, High-tech Zone, Xunyang County, Shiquan County, Pingli County, Ziyang County 2 counties and 9 counties, including Jixian, Ningshan, Zhenping, Hanyin and Baihe counties.
There are three relatively concentrated lighting markets in Ankang: Satisfactory building materials market, Jiangnan Lighting City, and Ankang Xinhua Market. Among them, the satisfactory building materials market is distributed with billion-light LED lighting, Futian, Langshi, Jiadun, NVC, Osram, and Sanxiong. Aurora, Op and other brands. Jiangnan Lighting City also has several large brands, of which the storey area of ​​Qianli Lighting is about 2,000 square meters.
Futian agent Jiang Shuan said: We mainly operate brands such as nature, Osram, Futian and Yiguang LED lighting. Ankang's market economy is relatively active, and its terminal consumption capacity is strong, but there are also many fake and inferior products in the market, which disturbs the benign development of the market.
At present, the LED lighting market in Ankang is mainly medium and low-end products. It is understood that in recent years, the urban and rural reconstruction projects in southern Shaanxi have increased, and most of the lighting products have adopted LED lighting products. As LED lighting products are continuously accepted by consumers, the LED lighting market in Ankang will usher in rapid development.
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