The car audio market is mainly divided into two major blocks: First, the original supporting market, it refers to the car manufacturers in the car's production process, OEM brand as its standard car audio configuration. The second is the retail matching market, which refers to the consumer terminal retail market, mainly car audio stores.
In the domestic car audio market, the scale of the after-sales market is relatively small, and the OEM market for the automotive OEM occupies most of the market share. The annual demand for the OEM OEM car audio market is about 4 million sets. China's auto audio OEM market is highly concentrated. Jiangsu Tianbao, Siemens VDO, Philips, Shenzhen Hangsheng and other major manufacturers have reached more than three-fourths of the domestic automotive OEM market share.
At present, the scale of China's car audio retail market is still relatively small, but with the pursuit of audio quality and personalized demand for car owners, its development potential is huge. Less than 10% of car users in China have replaced their audio equipment. The scale of the aftermarket of foreign developed countries accounts for more than 70% of the total market. The major goal of the world's larger car audio manufacturers is also for the aftermarket. It can be said that China's car audio retail market is still in its infancy. With the increase of residents' income and the change of consumer attitudes, the demand for domestic car consumption will increase, and people’s pursuit of high-quality audio will become more and more intense. It can be predicted that in the future, The proportion of China's car audio aftermarket will continue to increase and it will usher in a period of rapid development. In China's car audio retail market, a newly-developed virgin land, foreign brands have occupied more than half of the country. Among them, the Japanese brand has a market share of 50%-60% in China, and its main products are the host computer and speakers. The well-known brands in Europe and America, including Philips, Siemens VDO, KICKER, Laifu, MT, JL, MA, and major earthquakes, have occupied 30%-40% of the market share in China, leaving only less than 10 domestic brands. % of the market.
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