In recent days, Shanxi Automobile's daily orders exceeded 900 vehicles in March and exceeded 30,000 vehicles in the first quarter, a year-on-year increase of more than four times. DeLong F3000's performance is remarkable, only the amount of orders in January has reached more than 6,900 vehicles.
The analysis of authoritative experts in the industry believes that it is no accident that Shaanqi’s production and operation are not off-season. It is behind that that Shaanxi Zhongqi continues to promote service-oriented manufacturing, strengthen German culture, and comprehensively improve corporate management capabilities, product design capabilities, manufacturing capabilities, and sales. The inevitable result of service capabilities.
Service-based manufacturing new business model captures market heights
In 2009, in the face of the impact of the international financial crisis on the Chinese auto industry, Shaanxi Auto worked hard under the guideline of “low cost, high efficiency, meeting individual needs, and promoting the transition to service-oriented manufacturingâ€. Opportunity, quality enhancement, and scientific management have successfully solved the risks brought about by the financial crisis.
In 2010, the aftermath of the financial crisis was unreliable, and Shaanxi Automobile carried out a new interpretation of its business philosophy: “Virtue won the world, service leads, and quality leads the futureâ€. The new concept and leading management make service-type manufacturing become the same kind of business model of Shaanxi Auto. Shaanxi Auto's comprehensive advancement into the service-oriented manufacturing of new highland is to use valuable products and services to truly account for users, so as to achieve the goal of occupying domestic and international mainstream markets.
In addition, Shaanxi Automobile introduced Kearny, the world’s largest management consulting company, to make profound changes to the marketing system, to synchronize Shaanxi Auto's marketing with the world’s top 500 concepts, and to gradually form an efficient, scientific and leading marketing management model. A series of reforms and improvement measures have been understood and strongly supported by the channels.
A dealer of Shaanxi Auto stated: "Shaanxi adheres to the business model of 'service-based manufacturing', 'Winning the world and leading the service', striving to reform and standardize management, which makes us very confident in the market!"
In January, Shaanxi Automobile launched the “Severe Waves Operationâ€, Shaanxi Auto Heavy Industry Co., Ltd.'s card orders also increased day by day. In 2010, the value-added heavy-duty trucks appeared to rush to buy orders, and orders doubled. On March 10th, orders exceeded 900 units on a single day. The newly-listed Shanxi Automobile Delong F3000 has achieved 39.6% of the total orders in just a few months. Heavy trucks generally take 3 years to enter the mainstream market, and the DeLong F3000 has sold more than 10,000 vehicles in just 3 months and has quickly gained market reputation.
A Henan user inquired about the DeLong F3000 manufacturer and bought the DeLong F3000 dump truck overnight. The user who saw the "2009 National Super Truck Cross Country Race" on TV was conquered by the DeLong F3000 heavy truck in the outstanding performance of a 20-meter sand bunker, a 1.5-meter deep water hole, and a triple peak. He said: "This time I made a special trip to get cash to buy a car. If I couldn't buy the DeLong F3000, I wouldn't go." And such a user, Shaanxi Automobile, has to receive a lot of it every day.
Shaanxi Automobile Chief Engineer Wang Xiaofeng said: “Shaanxi Auto's products in 2010 have been greatly improved in all aspects, and technology is in the leading position in the industry. This is a full-scale competitor after Sharon’s annual reserves of leading technology in 2009. The value-added products of Shaanxi Auto should really care for the users from the subtleties and really give the users a safe, healthy and heavy-duty heavy truck product.â€
Speed ​​Action “Caring Service†Brand Satisfies Worry-free Users In 2010, a regional promotion campaign of Shaanxi Zhongqi, codenamed “Operation Qianlangâ€, was launched. Service feedback was also carried out in various regions of the country. In March, the spring service month activity was a wave higher than a wave, giving away special oil, eliminating 200 yuan maintenance and maintenance expenses and other measures, creating a market reputation for the “nice service†brand. Effective marketing campaigns have achieved very good results in the market.
In China's heavy-duty truck industry, the understanding of services by various companies is that the benevolent sees the wise and wisdom, and Shaanxi Auto also has a special understanding of the service. On the service network, Shaanxi Auto has already set up a network before DeLong F3000 is listed, and has implemented accessories, difficult technologies and other related services to service outlets everywhere. According to the introduction of Shaanxi Auto, in 2010, Shaanxi Automobile took the lead in delivering DeLong F3000 service accessories to implement more preferential service activities for users and ensure that problems are solved in a timely manner so that users can be truly satisfied and assured.
In 2010, Shaanxi Automobile accelerated the implementation of "Ultimate Action" and implemented the three major accelerations of "speeding up service efficiency, speeding up service support, and accelerating service quality." The reporter learned from Shaanxi Auto that, in order to implement “Ultimate Actionâ€, to achieve the timeliness first, and to ensure the satisfaction of the customer’s first service goal, in 2010 Shaanxi Automobile united Weichai Power, Fast, Hande with 3900 service stations. , Innovative service models, to achieve a high degree of integration of companies, users, service stations, to create a high efficiency, good service, good reputation and good service network system, allowing users to worry!
In 2010, with the increasingly clear domestic economic situation, China's heavy truck industry will enter a new round of rapid growth. According to expert analysis, the trend of strong sales in the heavy-duty truck market will continue in 2010. From the trend, Shaanxi Zhongqi will continue to create new market miracles and achieve more brilliant achievements!
View related topics: Shaanxi Auto's second-generation triple card debut
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