May MPV: Stronger High-end Models GL8 Dual Drop Chang'an Series Crash

In May, the sales of passenger cars increased by 3.9% year-on-year, and the MPV market continued to “go its own way” and maintain its negative growth. According to the data of the Federation of Travel Unions, the MPV market sold 136,806 vehicles in May, a year-on-year decrease of 4.93% and a year-on-year increase of 1%. From the perspective of sales volume changes, sales from January to May in 2018 were close to the same period last year.

GL8 negative growth warning high-end business model overall strength

In May, the overall sales volume of the seven large commercial MPV models represented by the Buick GL8 continued to rise, but the GL8 experienced the first negative growth since October 2016. Specifically, GL8 sold 12,213 vehicles in May, a slight decrease of 0.98% year-on-year, and a decrease of 10.41% from the previous period; its cumulative sales from January to May were 61,110 units, a year-on-year increase of 14.57%.

Buick GL8

Since its launch in November 2016, sales of active GL8 have been steadily increasing, especially in 2017 with a year-on-year growth rate of nearly 100%, which has led the MPV market to the high-end business sector. Today, although it cannot be judged by a negative growth, the GL8 is declining. However, its first-half year-on-half comparison since the listing of the GL8 is also a warning: Consumption upgrades are still continuing. The GL8, which currently holds half of the high-end business MPV, cannot afford to sit back and relax.

With the exception of GL8, most of the other large 7-seat MPV models are growing. Among them, the joint venture model Ai Lijun sold 3,834 vehicles in May, up 133.92% year-on-year, and sold 18,927 vehicles in the first five months, up 51.23% year-on-year; Odyssey sold 3,790 vehicles in May, an increase of 41.89% over the previous five months. The sales volume was 17,825 vehicles, a slight decrease of 2.06% year-on-year. The automaker’s GM8 performed well, ranking 32nd with 3231, but due to unstable performance in the first quarter, its cumulative sales from January to May was only 10,779; its competitors SAIC G10 Top 5 The cumulative sales volume was 11,133 units, an increase of 3.39% year-on-year.

Baojun 360 inbound home market Changan Department crash

Po Chun 730 lost to Song MAX in the face of value, its sales are deteriorating, after the 100,000 yuan level MPV market changes, Po Chun 360 is at a lower price to enter the bureau, launched an assault to the 5-7 million home MPV market. In the first month of listing, Baojun 360 ranked seventh in monthly sales with 5,410 vehicles.

Economic Daily-China Economic Net reporter learned from a visit to a SAIC-GM-Wuling 4S shop that although the minimum price has reached 50,000 yuan, Baojun 360 does not appear as the "successor" of Wuling Hongguang, and it is the home of its main attack. In the market, the direct opponents of Baojun 360 are Beiqi Magic Speed ​​H3, Dongfeng Lingzhi, and Changan Auchan A800.

Bao Chun 360

The remaining MPV models changed little in May. Specifically, Wuling Hongguang continued to lead with 35,113. The gap between Song MAX and Baojun 730 further widened, with sales of 14,256 units and 10,343 units respectively. The sales of JAC Refine and Dongfeng remained stable. In May, the sales volume was 6,547 units and 6,440 units respectively, which represented a year-on-year growth rate of 37.28% and 17.75% respectively; the accumulated sales volume was 31,611 units and 31,358 units respectively, which represented a year-on-year growth rate of 21.68% and 2.05% respectively. . Volkswagen Touran sold 4391 vehicles in May, a year-on-year increase of 65.45%. Its cumulative sales from January to May surpassed Changan Ono's rise to 9th, an increase of 41.67% year-on-year.

At the same time, the Changan MPV, which has continued to be in a sluggish state, began to “crash” in May, and its models all fell out of the top ten on the monthly list. At present, Changan Ono, the best performer in the series, ranks 11th with 3,301 cars, a decrease of 56.92% year-on-year, and cumulative sales of 16,061 vehicles for the first five months, a year-on-year decrease of 68.8%; sales of Auchan A800 even less than a year old have fallen. To 564 vehicles. In the first five months, the cumulative sales of all MPV models under Changan's total were 36,089 units, compared with 51,483 units for Ono's sales in the same period of last year. The development prospects are worrisome.