At present, the filter market in China is a mixed bag, and the oil products in the domestic market and the user's use conditions are all constraining the development of advanced technologies in China's filters. From a technical point of view, a filter with excellent filtering effect can greatly help fuel reliability and emission reliability. Since the establishment of the company in 2008, Daphne has always been committed to the development of high-end filter products to promote the development of the domestic filter industry and meet the needs of more users.
Focus on technology research and development to meet the higher needs of users
"The company has been established for 9 years. During this period, Dafite and Delphi Corporation collaborated and developed technology for the filter to meet the needs of domestic users. Through its own technology accumulation and investigation of customers. At present, Daphite has achieved considerable results in China's diesel filtration technology and filter manufacturing,†said Wang Yu, general manager of Daphne Filter Technologies Co., Ltd., told the China Truck Network reporter.
Dafei Filtration Technology Co., Ltd. General Manager Wang Yu
China Truck Network understands that, at present, Daphne has been supporting 40 domestic OEMs, covering most of the major commercial vehicle companies and engine manufacturers. In addition, Daphne and European parts manufacturers also have cooperation. According to Wang, Dafite has 40 patents, including 5 patents for inventions, and the company recently successfully developed 100,000 km of diesel filters and oil filters, which greatly saved users. Maintenance costs meet the economic needs of users.
The continuous increase in sales is a strong expression of user recognition. It is understood that from 2011 to 2016, Daphne's sales revenue has increased from 7.7 million to 100 million, which fully proves the user's recognition of Daphne products. Wang said that as of the past three years, Daphne's mainframe accounted for 80% of sales and the aftermarket accounted for 20%. In the future, Daphne's goal is to lead after-sales from the host, and strive to obtain 50% of sales for the host and after-sales market, so as to better develop the after-market and meet the needs of users.
Follow policies and regulations and develop diversified products
As China promotes the development of “clean energy†vehicles and upgrades of emission regulations, Daphite will have a good use in the entire development process. In terms of scientific research, Daphite has developed environmental protection products with a number of prestigious schools in China, forming a unique technology system and development capabilities of Duffett, and it is leading the domestic high-end diesel filtration technology.
Dafil filter products
At present, Daphite has cooperated with Tianjin University to develop a methanol filter, developed a dimethyl ether filter in cooperation with Xi'an Jiaotong University, and developed a filter media material with Suzhou University.
As early as 2010, Dapht had developed natural gas filters in cooperation with Yuchai Group. Due to the diesel price factors in recent years, the domestic natural gas heavy truck market is not optimistic. However, the promotion of "clean energy" vehicle proposals put forward by the two associations this year will warm up the natural gas heavy truck industry, and Dafilite natural gas filters will also usher in new opportunities for development. At the same time, with the country's popularity of clean energy vehicles, Daphite will also make greater breakthroughs in the development of clean energy filter products.
Duffett also has sufficient technical reserves for the upgrade of emission regulations. In the research and development of SVI-6 products, Daphite put forward the corresponding technical standards. This standard is divided into two systems: higher water separation efficiency and filtration efficiency, and better weight reduction.
According to Wang, Duffett’s filter media is 100% imported, and 60% of them are unique to Duffett, and they are leading domestically in terms of filtration efficiency. In terms of lightweight design, the all-plastic filter developed by Daphne is only more than 300 grams, and it can fully meet the needs of light weight users. At present, the filter is fully matched with the Isuzu light truck. No matter whether it is technology, craftsmanship or maintenance, it has its own intellectual property rights.
Seize the "Internet Plus" Opportunity
In recent years, the e-commerce platform has risen rapidly. Most of the major domestic parts and components companies have invested some energy in the development of the e-commerce platform. They hope to gain a share of the “Internet +†wave. Take the Tmall platform as an example, the number of parts and components sold on the Tmall platform and the number of accessories for auto accessories have exceeded 200, and monthly transactions can easily reach 10,000. It can be seen that the impact of “Internet Plus†on the sales of the entire automotive industry, especially parts and components, is very large.
For the development of the e-commerce platform, Daphne has its own unique insights. “The emergence of e-commerce platform is both a challenge and an opportunity for Dafite.†Lin Lizhuang, general manager of marketing center of Dafilte Filter Technology Co., Ltd. told the China Truck Network reporter.
Da Lifei Filtration Technology Co., Ltd. General Manager Lin Lizhuang (right)
Lin said that at present, the e-commerce platform price is relatively confusing, and the quality of the product on the platform is not known to many users. Therefore, Daphne products cannot yet set a suitable price. In addition, Duffett has focused on the offline market business in recent years and has not taken the e-commerce platform as its development focus. However, next, Daphne will increase its propaganda efforts to allow users to understand the reliability of Daphne products and create a brand effect. Only when the user is familiar with the Daffitte brand is it more suitable to enter the e-commerce platform in order to make the "Internet +" opportunity more stable.
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