Before 2000, when international brands entered China, locked in coastal open cities, and cut into high-end hotels, office buildings, and high-end residential markets, most of the domestic lighting companies are still OEMs because domestic labor costs are much lower than those in developed countries such as Europe and the United States. The mode of operation, brand awareness is rather weak, and even without their own brand.
Even some of the rising Chinese lighting brands are located in the underdeveloped or underdeveloped regions where companies are located, and they are almost incompatible with international brands. At this time, the domestic brands did not realize the importance of the crisis and the brand, while the foreign brands experienced the golden period of the highest return on profits, and the brand image has gradually been recognized by consumers.
After China's accession to the WTO, the market scope of foreign-owned lighting brands in China has further expanded, and it has begun to advance to the primary, secondary and even county-level markets in mainland China, and the competition for market interests with local brands has gradually intensified. Faced with the strong attack of international brands, China's lighting industry has adopted a market strategy of reducing costs, price reduction and other wrong ways to deal with it, and brand competitiveness is obviously at a disadvantage.
According to industry insiders, China's lighting products are no worse than foreign brands, whether it is the appearance of streamlines, color, functional configuration, or technical innovation, product design, technical design, functional configuration, internal control quality standards. The reason why the ISH Germany Frankfurt international bathroom equipment, building, energy, air conditioning technology and renewable energy exhibition has been rejected by the international lighting industry for 50 years, the key lies in the brand culture and competitiveness of local lighting brands. Less than international brands, the brand's international image and popularity are low.
Automatic Film Cutting Machine
Automatic Film Cutting Machine
Automatic Film cutting machine (Film Cutter) is a kind of wide application range of gm to cut off the equipment, it can be a variety of different categories of raw materials according to the requirements of different cutting processing, such as paper, film, foam, non-woven fabric, etc. it can meet people demand for the material. This film roll to sheet cutting machine is divided into rotary hob cutting machine, guillotine cutting machine, parallel blade cutting machine and so on. For thinner film, it can assemble an antistatic device, which can remove static electricity generated during film cutting.
Film die cutting machine, Film die cutter, Film cuting machine, Film roll cutter
Suzhou Flying Man Assembly Automation Co., Ltd. , https://www.flyingmans.com