2017 Shell global brand activity lands in Chengdu, using smart energy “shell” to move Chengdu

On June 11, 2017, Shell 's global brand activity in 2017 called “Shell” will start in Chengdu in the future.

This event takes the opportunity of Shell's cooperation with six smart energy start-ups worldwide, through the interactive display and experience of the “Smart Energy Creative Carnival”, to share these energy maker innovative energy solutions with the Chinese public and support them. Innovation and cooperation to the "shell" move the future.

Since entering the Chinese market in 1894, Shell has always used more and cleaner energy solutions to fuel China’s social development and people’s lives, helping cities, communities and individuals in different historical periods to realize their dreams.

Shell Event launch site

Over the past two years, Shell China has organized a number of community events in Weifang, Xi’an, Foshan and Chengdu. By combining local humanities characteristics, it called on local residents to join Shell to focus on energy innovation and fuel their dreams. This year's “shell” dynamic global brand activity is a fusion of energy innovation concepts from different regions of the world. With broader and deeper cooperation, it will open an “energy relay” on five continents.

At the event, four energy companies supported by the “Shell” Global Project are demonstrating their innovative technology applications – China’s local startup, Motion ECO, is able to turn waste oil into a biofuel “magic” GravityLight gravity lights converted to electricity for lighting, Pavegen power bricks that convert the kinetic energy of the footsteps into electricity, and bio-beans that convert coffee grounds into everyday energy. At the same time, interactive bicycles, handmade candles DIY and other projects also have interactive booths at the scene. Visitors at the site will experience “how to set up a recycling center” at these innovative energy booths to experience how energy makers can recycle energy through technological innovation. Liu Shutong, the founder of MotionECO's Dolan Circle Energy, also came to the event to share his energy ideas with the public using a TED-style speech “Let the oil fly”.

Shell Interactive Experience

The scene also set up the Shell China History and Smart Energy Exhibition with the theme of "shell" moving the future, showing the many "firsts" of China's energy industry that Shell set up with partners in the course of deepening the Chinese market for 123 years. The story of fueling the dreams of Chinese cities, communities and individuals.

As a representative of the smart energy maker, Liu Shutong said: "Thanks to the support of the 'shell' brand for future global projects, we can better realize and promote entrepreneurial dreams - 'ditch oil' that endangers food safety. , convert to low-polluting biofuels, and achieve cleaner, recyclable energy consumption patterns."

It is reported that this event is also the third consecutive year that Shell China has brought brand new events to Chengdu. With the “shell” to move forward with the global project, Shell will continue to call for more communities, organizations, the public, and celebrities to join in the search for smart energy and the “shell” dream of a bright future.

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