The new version of the "Car Sales Management Measures" (hereinafter referred to as "Measures"), which has been difficult to produce for a long time, has brought many uncertain factors to the automobile circulation field in 2015. The reporter learned from relevant industry associations that the optimistic estimate of the "Measures" in the first half of this year It is expected to be introduced.
The reporter learned that when the internal consultation was conducted, the opinions of automobile manufacturers and dealers were quite different, which was the most important reason why the "Measures" were difficult to introduce. In this regard, Zhu Kongyuan, secretary-general of the National Federation of Industry and Commerce Automobile Dealers Chamber of Commerce (click to view the latest person news) said that the "Measures" should be issued as soon as possible, and there are imperfections that can be subsequently revised.
“In 2014, the relationship between dealers and producers was unprecedentedly tight. The “Measures†had a guiding role for fundamental issues such as the formulation of business policies and the transformation of dealership models in 2015. It is very important to introduce the direction of this year’s automobile circulation field as soon as possible.†A person in charge of the dealer group told the reporter.
In fact, the "Measures" is only the first step in managing chaos in the field of automobile circulation. The National Federation of Industry and Commerce Automobile Dealers Chamber of Commerce is preparing to formulate the "China Automobile Sales Franchise Law" to the National Committee of the Chinese People's Political Consultative Conference during the "two sessions" this year to regulate the automobile circulation field.
Dealer inventory is twice the supplier
On January 26th, the National Federation of Industry and Commerce Automobile Dealers Chamber of Commerce released the White Paper on the Relationship between Chinese Passenger Vehicle Dealers and Suppliers (2014). Data show that in 2014, the proportion of profitable dealers fell from 70% in 2009 to less than 30% in 2014.
“High inventory and unreasonable assessment rules have caused most dealers to lose money.†Wang Hao, assistant secretary-general of the National Federation of Industry and Commerce Automobile Dealers Chamber of Commerce, predicts that China’s auto market will continue to grow in 2015, but the survival prospects of auto dealers are not allowed. optimism.
Last year, the monthly inventory of passenger car dealers has been more than twice that of suppliers, and even nearly four times in some months. And the inventory of car dealers and car suppliers is significantly different. The data shows that the dealer's pressure is one month, the inventory factor is 2.22, and the car supplier's inventory coefficient is only 0.78.
Some analysts believe that high inventory takes up a lot of money from dealers, which leads to an increase in operating costs. At the same time, unreasonable assessment rules require dealers to implement sales at a price lower than the cost price in order to complete the task.
The white paper shows that this year, due to market conditions, it is still not optimistic. It is expected that more and more auto suppliers will pass the pressure on to auto dealers to ensure that their production and sales targets can be completed.
In addition, the data shows that in 2014, more than 60% of dealers authorized the contract period to be less than three years. In the current market environment, dealers are basically unable to recover the initial investment. At the same time, it is worth noting that in the sales model, 81% of passenger car suppliers are obliged to require dealers to establish 4S-scale franchise stores, and most of the authorization contracts have clear requirements for building area.
Many of the above regulations have been explicitly stopped in the "Measures", which is also the difference between suppliers and distributors. "Last year's "Measures" went to a substantive stage, this is the process of interest game." Zhu Kongyuan said that disputes can be shelved first, and the "Measures" should be issued as soon as possible to solve the problem.
Refer to the US model to establish a franchise law
From the previous "Automobile Brand Sales Management Implementation Measures" to the current "Measures" that have received much attention, China's automobile circulation field has been exploring for 10 years.
Zhu Kongyuan said that the next step will be to regulate the automobile sales service industry through legislation, and the legal system will gradually play a decisive role.
He said that during the "two sessions" this year, the National Federation of Industry and Commerce Automobile Dealers Chamber of Commerce will submit three candidate proposals and suggestions to increase the right to speak of car dealers. These three proposals include "On the formulation of the "China Automobile Sales Franchise Law" "Recommendations", "Recommendations on Increasing the Position of the National Committee of the Chinese People's Political Consultative Conference for Automobile Dealers" and "Proposals for Further Strengthening the Capacity Building of Urban Traffic Additions".
Among them, the "China Automobile Sales Franchise Law" has the greatest significance for the legalization process in the automotive field. The proposal proposes that China's automobile circulation field should learn from the experience of developed countries in the automotive market. For example, the US Federal Passenger Car Dealer Franchise Law and the state's automobile franchise regulations have different terms, but most of them contain the following main principles. If there is a strict restriction on the termination, modification or non-renewal of the dealer's authorization, the manufacturer of the vehicle needs to give "reasonable reasons".
It is reported that the proposed content also includes, first of all, the vehicle manufacturer must not set the sales target of the dealer or the model sold by the dealer, and also prohibit the manufacturer of the vehicle from restricting the retail price, such as setting the minimum and maximum discount. Secondly, price discrimination is strictly prohibited. Vehicle manufacturers are not allowed to provide different prices for different dealers to protect the interests of small dealers. Third, the manufacturer of the vehicle must pay the cost of the service provided by the dealer to the consumer during the warranty period. The amount of the payment is generally 30% to 40% of the cost of providing the repair service to the dealer. In addition, the vehicle manufacturers are strictly restricted to intervene in the mergers and acquisitions of the dealers and the management changes.
Zhu Kongyuan told reporters that in the process of forming a new pattern in the automobile sales service industry, it is necessary to strengthen the top-level design of the legal system of the automobile sales service industry to maintain an open, fair and just market economy environment for the automobile sales service industry.
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