The mid-size cars of all brands drastically reduced the price war in the first round.

The first round of price wars in 2012 has already begun. Since March, with the gradual release of manufacturer's production capacity, increased supply of dealers, coupled with consumer habits of the May 1 consumer climax, the most competitive mid-size car market price war trend has begun to show.

Tianyi, Magotan, Camry, Magotan, Passat and other mainstream medium-sized cars have begun to show different degrees of price cuts. A Dongfeng Nissan 4S shop sales director, Tianyi had only 20,000 yuan discount, and now the minimum discount has reached 28,000 yuan. "This price has dropped to a minimum, and we are now completely unprofitable." The same is true for the wide-angle star model Accord. The new Accord has reduced its price by 20,000 yuan from now to the current price reduction of 30,000 yuan.

In the current market, only the Passat and Magotan prices are still relatively stable. The current discount rate of the new Passat has been maintained at 4,000 yuan, and there are also a few 2,000 yuan discounts for the Magotan. A sales director of FAW-Volkswagen dealers said that the current supply has increased by nearly 50% compared with January and February. Since mid-April, the price of the car will have been reduced, and a fierce price war will start.

According to the survey data of the Asian Games Village Auto Trading Market, in the mid-to-high-end auto market, the price concessions in early March compared with the beginning of February held flatly accounted for 52% of the investigated models, and the preferential increase and increase in price increase accounted for 34.78%, and the preferential increase ranged from 0.5% to 1%. between.