Shaanxi Steam Heavy Truck successfully enters the Australian market


As an important part of the global economic system, Australia’s international development of its automotive industry is also particularly prominent. Based on the laws and regulations of Europe and the United States and other countries, Australia has formed an independent and complete automotive product certification and import management system. Due to the high market access threshold and stringent regulatory requirements, the heavy vehicles currently sold in the Australian market are basically international brands, and are considered as one of the high-end markets recognized by the industry.

Shaanxi Auto has been preparing for Australia certification since the beginning of 2012. The project has spent a year with the support of the provincial SASAC and the company’s leaders at all levels. It has undergone market research, product configuration determination, certification testing and restructuring, and compliance inspection. The series of work was reviewed by the Australian Department of Transportation in February 2013 and became the first heavy truck company in China to obtain certification.

After the company obtained the Australian certification, many Australian agents took the initiative to contact Shaanxi Heavy Duty Truck Import and Export Corporation to inquire about the relevant vehicle model information, and hoped to obtain the agency rights of Shaanqi Group heavy truck brand. With the efforts of the employees of Shaanxi Automobile Group Import and Export Company and the support of various units, the first batch of 6 tractors' orders were successfully obtained. At present, the batch of vehicles has completed assembly work and is in a period of intense debugging and acceptance. The vehicles are expected to be officially shipped in the near future and delivered to customers in November.

Shaanxi Automobile Group successfully obtained orders for the first batch of 6 tractors from Australia, which indicates that Shaanxi Automobile's heavy trucks successfully entered the Australian market, and it also marks a solid step for Shaanxi Auto Heavy Duty Trucks to enter the international high-end market.

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