Just as there are positive and negative sides of the coin, no matter how unpredictable the development prospects are, there will be some people who are unaware of the ills. The lighting industry is no exception. LED lighting is born in the global trend of green, energy saving and environmental protection. However, the rapid development of LED lighting has caused many disasters. Especially in the past two years, some lighting companies have emerged in an endless stream of ways to develop various competitions. In the face of price wars, at the expense of quality, virtual standard parameters, only to achieve lower prices, higher competitiveness; in front of the brand war, do not hesitate to take the risk of villas, just to take advantage of the reputation of big brands, to build their own value on the virtual standard No good goods, good goods, not cheap LED lighting is a big cake that everyone is eagerly awaiting. The market is complicated by people, and the most direct way to make a profit is low prices. There are two ways to lower the price, the real low price: sacrifice quality; false low price: make high price difference. The brightness of the two worlds 4 watt bulbs inside the box is not as good as 3 watts. It was found by the quality inspection department of the special inspection that the actual power of the bulb was only 2 watts. Some citizens complained that the energy-saving lamps in my living room changed four bulbs in March. The parameters and prices on the package of the rated voltage, model, rated power, light color, outer casing, and implementation standards are often the standard for consumers to purchase lamps. However, these products are on the market and on certain boxes. It’s not always the same thing. In order to explore the authenticity, some consumers have sent the 4 yuan LED bulbs purchased on the market to the R&D center for testing. The results show that the bulb with a wattage of 3 watts is actually only 1.5 watts. Then according to the company name on the packaging, Shenzhen Certain Electric Co., Ltd. and the contact number, the company said: "The cheaper is less than wattage, we produce less than wattage, you are so cheap Still thinking about enough. He also revealed that cheaper is less than wattage, our home is a small workshop, if you want to be good, you buy a brand, high-end, do not buy so cheap. The virtual standard wattage has become the unspoken rule of the industry. An industry insider who asked not to be named said that the average manufacturer will produce two kinds of LED lamps with the same appearance, one of which is produced as a full-watt bulb, and the price is slightly higher. A light bulb designed to be less than watts is relatively inexpensive. Dealers generally know that manufacturers produce less than wattage of LED bulbs, but in order to earn the difference, dealers prefer to enter products that are generally less than wattage. Promotion is just a scorpion In order to create more people and increase sales, promotion is one of the tricks frequently used by industry manufacturers. However, the high price is an open secret in the industry. Mr. Chen saw a special lighting promotion in a certain shopping mall: the original price was 6,999 yuan, and now it is 2,000 yuan for the promotion, and the price is 4,999 yuan. After bargaining, Mr. Chen purchased the product for 4,699 yuan. However, after a few days, Mr. Chen found that the price of this product in local stores and online shopping malls was only about 3,900 yuan. It is not uncommon for similar incidents. Many times we can see that the price of lighting products is very high. It is quite common to go straight down to 2,000 yuan and 3,000 yuan. Some people in the industry said that there are two reasons for this phenomenon in the lighting store: First, it is inseparable from the development of the entire lighting industry in China. The industry is boldly estimating that China's lighting industry is at least relative to the furniture and building materials industries. Lagging 5-8 years. Another reason is that China's lighting store management is not standardized. In this phenomenon, more people in the industry joked that if you buy the lamps at the price tag on the label, then you are absolutely a fool. The price tag is just a scorpion, the price of more than 1000 lights, you take the fraction of it may be the actual price. According to this statement, it can be imagined how much the so-called price is so much. In fact, the virtual high price is not just the manufacturer. The dealers often draw the gourd. About the cottage mouse tiger stupid point is not clear plagiarism of the cottage in the lighting industry in the weeds, can be seen everywhere, the fire is fierce, the spring breeze blows again. The products of the cottage have been repeatedly banned, and the enterprises in the cottage have come and gone. Plagiarism is difficult to become the mother of innovation In early 2011, Foshan Lighting sued nine individuals in the Chancheng Hardware Store, including Chen Moicai, and demanded that they immediately stop selling and destroy the counterfeit, cottage-style Hanjiang brand tungsten halogen lamps and outer packaging. Compensate for your corresponding losses. The incident of Foshan Lighting's collapse of the Shanjiang River caused great concern in the industry. It is understood that although the industry is currently cracking down on the infringement of intellectual property rights and the production and sale of counterfeit and shoddy goods laws and regulations, to avoid corporate plagiarism, but the products plagiarized and are being sold in the market are everywhere. The products of the nine defendants in the Buddha photo incident from the trademark composition to the color and decoration of the outer packaging are very similar to the registered trademarks enjoyed by Foshan Lighting in accordance with the law, which is enough to confuse the general consumers and mistakenly believe that it is Foshan lighting products or has specific links with the company. In the end, the court found that the actions of the nine defendants were infringement of the exclusive right to use the registered trademark. In fact, in the lighting and lighting industry, many companies have started from imitation to development, and they have formed an inherent inertia regardless of thinking and production. Some insiders said that copying and imitating each other, the value of creative design can not be reflected, which not only hit the initiative and enthusiasm of lighting companies in the design of lighting styles, but also adversely affected the development of the entire lighting industry. If you let the infringement go, it will only lead to more unscrupulous plagiarists. By the name of the big name to create a small sales of NVC or Le Shi? Is Philips or Philips? In China, it is not easy to build a brand. It is even more difficult to build a responsible and well-known brand. Therefore, there are some companies that pay attention to the reputation of the big brand and play the game of the edge ball. The difference between a word and a thousand miles of consumers will not step on the big brand trap under the counterfeit goods. In 2009, due to the brand awareness of PHILIPS and Philips trademarks, it was recognized as a well-known trademark in China in 2004. Therefore, some manufacturers have hit the ball to name the brand; in 2010, because of Shanghai NVC Lighting Co., Ltd. and Jiangsu NVC Lighting Co., Ltd. The two companies fraudulently used the NVC trademark, and NVC Lighting filed a lawsuit with the court. In 2011, Wuhan Public Security Bureau and Wuhan Industrial and Commercial Bureau jointly investigated and dealt with a company named Wuhan Lei Shi Energy Saving and Environmental Protection Technology Co., Ltd., and the logo was NVS Lei Shi. Lighting industry's production of counterfeit NVC lighting products industry insiders believe that the reason why the lighting industry is rampant, trademark infringement phenomenon continues, the problem is that China's laws and regulations are not perfect, the government, enterprises are not enough power, plus local protectionism in some areas serious. To eliminate such industry ills, on the one hand, the state should further improve and coordinate relevant laws and regulations. Relevant departments of the government, the public security, industry and commerce, quality inspection, and media should further increase the crackdown on infringement; Further strengthen the awareness of rights protection and the joint efforts to safeguard rights within the industry. Reminder: "Follow the WeChat public number nine positive lighting network; pay attention to courtesy, scan code to send millions of business opportunities! Jiuzheng lighting network QQ group"
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