The “Yuzhu†brand urea produced by Henan Coal Chemicals Anhua Group was recognized as a famous brand product of Henan Province by the Provincial Famous Brand Strategy Promotion Committee. In order to further promote the implementation of brand strategy, give full play to the leading role of brand-name products, and further enhance the market competitiveness of the products, the Provincial Brand-name Strategy Promotion Committee adopted the “Measures for the Administration of Famous Brand Products in Henan Province†and “Guangdong Province's Famous Brand Certification Standards†and passed market research. , expert review and comprehensive ranking, recently identified 288 products in the province as the 2011 brand name products in Henan Province.
"Yuzhu" brand urea is one of the leading products of Anhua. Over the years, the company has attached great importance to product quality, adhered to the needs of market customers as the direction, depending on the product quality as the life of the enterprise, adhering to the "first-class products, first-class service, to the pursuit of the greatest degree of customer satisfaction" concept, and vigorously implement The brand strategy, establishing a strict quality assurance mechanism, formed a strong atmosphere within the company at all levels, full staff, the entire process, all-round production quality, relying on scientific and technological innovation and management innovation to continuously improve product quality, and effectively enhance the company The core competitiveness.
Last year, the company produced 409,500 tons of urea. In the first two months of this year, the company produced 73,000 tons of urea accumulatively, the product quality pass rate was 100%, the first-class product rate was 100%, the excellent product rate was stable at more than 95%, and the production and sales rate reached 100%. Excellent product quality establishes the company's good reputation in the market and is deeply loved by consumers. The company has maintained a good momentum of production and sales.
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