Hankook Tire , the world’s seventh-largest tire manufacturer, announced that Hankook Tire has become a strategic partner of DTM (DeutscheTourenwagen), the world's top RV competition, providing exclusive tire sponsorship for the event.
A few days ago, Hankook Tire and DTM event owner and promoter ITRe.V. signed the three-year cooperation agreement. According to the agreement, Hankook Tire, in addition to supplying the DTM's existing fleet of Audi and Mercedes-Benz tires, is expected to provide BMW with matching race tires in 2012.
In fact, DTM became the most popular event in Europe since its birth. After more than 20 years of development, DTM has been recognized as the world's top RV competition. In the DTM competition, people can appreciate the sharp competition between speed and technology, regardless of the scale of the event, the team organization, the car modification specifications and the level of the participating drivers are worthy of the "world's top" honor.
In the past 19 years, Hankook Tire has been tirelessly committed to racing, and its technological progress has been recognized worldwide. The number of Hankook Tire's fleet has been increasing year by year. Hankook Tire will use the experience gained from these competitions in the field of daily-use vehicles to further improve product quality and provide quality services to more consumers. In recent years, Hantai Tire has continuously advanced technological innovation through various automotive events, setting new standards for the tire industry. Hankook Tire Co., Ltd. has continued to win the 24 Hours of Le Mans and the Nurburgring 24-Hour Endurance Championship. The German RV Master DTM will also become the core race of Hankook Tire International Motorsports in the future. Hankook Tire exclusively sponsored the German RV Masters DTM and created a new era for Hankok Motorsport. This is not only the recognition of Hankook Tire's high-performance products, but also an important symbol of Hankook Tire's high-end strategy.
Mr. Zhao Xianzhi, chief marketing officer of Hankook Tire, believes that “DTM is one of the world’s most famous auto racing events. It has the support of Audi and Mercedes-Benz with two high-end car manufacturers that are well-known globally and represents the International Motor Sports. At the highest level, we are honored to receive the trust of the event organizers, car manufacturers and the teams supporting our brands and products, and we are very proud to think that Hankook Tire will be the exclusive tire sponsor of DTM in the next few years. â€
Hans Warner Affitt, chairman of ITRe.V. who owns the right to organize and promote the DTM, also acknowledged the efforts made by Hankook Tire. He said: “We are very excited to be with the world’s leading high-end tire manufacturers – — Hankook Tire became a long-term partner. Before the signing of the contract, the head of Hankook Tire appeared to be vigorous during the promotion of the DTM project, and the excellent performance of the Hankook Tire also conquered all the people. I'm glad we found it. It can be used with our fast-paced international tire company that meets our high demands. It is believed that Hankook Tire can fully fulfill the role of DTM's only designated tire sponsor.â€
Hankook Tire's good performance has been endorsed by car manufacturers. Dr. Wolfgang Ulrich, head of Audi Motorsports Division, said: “We hope to have good cooperation with Hankook Tire. During the testing process, we have We saw the superior competitiveness of Hankook Tire. We hope that we can work together with Hankook in the future to lay a good foundation for our long-term cooperation." Robert Hage, vice chairman of Mercedes-Benz Motorsport, said: "Hankook Tire It is an ideal partner for both the DTM team and the manufacturer. They have the team's optimism, dedication to work, and high sense of responsibility. Hankook's technological advantage has been reflected in the first tire test. In response, Hankook successfully completed the difficult task of providing standard tires for all DTM racing teams. Not only was ITR interested in this cooperation, but from a commercial point of view, the cooperation was ideal for all DTM teams. ."
Relatively speaking, they are more concerned with the actual experience. Matthias Ekstrom, an Audi team driver, said: “I am very much looking forward to the performance of the new Hankook Tire in the next season. During the test, we I have already got a good driving experience. I am very curious about how Hankook Tire will deal with various types of tracks with different types and complex road conditions during the actual combat. This is the focus of my concern!†Mercedes-Benz team driver Jamie • Green said: “My first impression of Hankook Tire was very good. Hankook clarified the demand for DTM in a timely manner and successfully provided the team with tires with high grip and high carrying capacity. In the first test, Hankook Tire It feels very good to me and I am very much looking forward to working with Hankook Tire and I hope to achieve good performance in the next season.
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