According to German media reports, although the enthusiasm of wealthy Chinese consumers to buy cars is still high, but in the context of China's slowdown in macroeconomic growth, the Chinese auto market will also enter a new stage, difficult to reproduce the double-digit growth for many years before. status. As the smog in big cities is increasingly valued by the Chinese government and the public, low-emission new energy will usher in development opportunities.
Sales growth enters a new phase The annual report of the Chinese Premier's government work is an official summary of all aspects of the previous year and forecasts for this year's work. In the government work report of Premier Li Keqiang on March 5, China’s gross domestic product (GDP) growth rate will be around 7% in 2015. In the past five years, China’s GDP growth rate was 10.3%, 9.2%, and 7.8 respectively. %, 7.7%, 7.4%. As China's macroeconomic growth rate continues to slow down, it is difficult for the Chinese auto market to maintain a double-digit growth rate. According to Bratzel, head of the German Automotive Management Center, China's car sales will increase by about 6% in 2015.
At present, China's auto market still maintains a relatively high growth rate. Taking January 2015 as an example, the Chinese market sold a total of 2.038 million passenger cars in the month, an increase of 10.35% year-on-year. However, the Chinese auto market has begun to enter a new stage of growth. In 2014, China's auto market sales increased by about 7% year-on-year. The growth rate was only half of that in 2013. Although the sales volume increased by more than 10% in January this year, it was down from December last year. 1.12%.
Market shift to small towns and rural areas In the work report of Premier Li Keqiang's government, it is proposed to strengthen the management of smog, which will also have a major impact on the Chinese auto market. In recent years, more and more big cities in China have been plagued by smog. From the previous few days, the Chinese journalist Chai Jing’s documentary film “Under the Domeâ€, which responded to the smog problem, has been strongly influenced by the Chinese media and the middle class. The seriousness of this problem. Since automobile exhaust emissions are considered to be an important source of haze, at the current stage, controlling the total amount of cars through measures such as limit restrictions has become an important means of controlling haze.
In order to control the smog, it is expected that in addition to major cities such as Beijing, Shanghai and Shenzhen, more and more Chinese cities will join the ranks of automobile licenses. After the government regulates by administrative means, large cities will lose their status as the main sales market for automobiles, which will also affect the growth rate of the automobile market to a certain extent. However, as China's small and medium-sized cities and consumers in rural areas become more affluent, they will gradually become the mainstay of Chinese automobile consumption. Compared with the middle class and the wealthy in the big cities, they have limited purchasing power and low emphasis on the brand. The Chinese independent brands with the main price/performance ratio may have more competitive advantages.
New energy vehicles ushered in development opportunities In addition to limiting the total number of traditional fuel vehicles, another important measure to control smog is to promote new energy vehicles. In recent years, the Chinese government has paid more and more attention to the development of new energy vehicles, introduced subsidies for car purchases, and supported the construction of related infrastructure. Those cities that have imposed restrictions have preferential policies for new energy vehicles.
In this report on the government work of Premier Li Keqiang, it is proposed to vigorously develop the new energy vehicle industry, showing the Chinese government's determination to develop new energy vehicles. It is worth noting that on the day of the government work report, BYD stocks involving electric vehicles, hybrid vehicles and lithium battery business rose sharply. According to statistics, in 2014, the Chinese market sold a total of 75,000 new energy vehicles, a 3.2-fold increase over the same period of the previous year. With the strengthening of government support, China's new energy vehicle market is expected to see rapid growth. Among the top German automakers, BMW and Brilliance Auto cooperated to launch the Connaught electric vehicle for the Chinese market. The Mercedes-Benz and BYD cooperation Tengshi electric vehicles have also been launched. Volkswagen Group is preparing to launch a series of hybrid power based on existing models. The edition is expected to benefit from the Chinese government's strategy to promote new energy vehicles.
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