The remarks of industry figures are always full of anticipation of market trends and profound insights into the industry. Today we will summarize some representative quotations that have emerged in the LED industry in the near future, helping us to explore the future trends of the LED industry and the present. The situation.
As soon as the product leaves the port, it does not know where the product is shipped, nor who the terminal buyer is. Consumers are also unclear which one of these good products is produced.
At an LED industry exchange meeting, Yu Lingyun, chairman of the American LED Association, issued a feeling that China LED has no brand in the US market. He believes that a large number of oem products make China's own products rarely accepted and recognized by the US market.
The key to getting an order is what kind of idea you use to guide the customer, because the customer does not necessarily understand the display, and the manufacturer who does the display does not necessarily know what the customer needs, so the two pieces are grafted through the bridge. To be at the forefront of the market.
In the view of Lu Shaopeng, general manager of the company, the product must understand the customer's needs, rather than relying on fuzzy judgment. The small pitch can be as small as possible, but our idea is not to sell a small-pitch product to the customer, but to make a small gap from the concept of the display, that is, to provide integrated control system, intelligent A set of systematic products, such as touch and screen interactive functions, are delivered to customers to meet customer needs and achieve market-leading goals.
At present, LED small-pitch products are mainly used for large-scale replacement of display products such as dlp and liquid crystal. In the future, the output value of small pitch will reach three times the output value of indoor and outdoor displays.
Chen Zebo, general manager of Mairui Optoelectronics, admitted that high-density small-pitch LED display is one of the markets with high profit margins, but it is difficult to enter the civilian market. For example, a 100-square-meter living room uses an imported brand of 65-inch TV. The market price is about 20,000. If the cost of using LED screens will reach 120,000/flat, the cost will be high.
What companies need to do in 2014 is not necessarily the market to grab, the most important thing is to practice internal strength to enhance the ability to resist price wars.
Gong Wen, general manager of Jingtai Optoelectronics, believes that if the company focuses on the construction of internal strength, there will be a very good development opportunity in 2014. Cost-effectiveness, quality, delivery, service, price, and even the matching of brands, as well as the ability of new product development and customer demand, are the performance of competitiveness. Among them, the price/performance ratio will become a key point in 2014.
In the field of large-screen display, there is no problem in which display products are replaced by which display products, but complement each other to meet the diversified needs of customers.
Hu Dongfeng, director of marketing and marketing department of Weichuang, said that in the face of the challenge of LED small-pitch display, Weichuang will take advantage of multiple product lines and rich practical experience, and take the user's practical application as the entry point to provide practical demand. solution.
For leasing manufacturers, the quality and price of LED displays are often the two most important factors. In the past, price competition was almost the mainstream of the market. In the past two years, high-quality LED displays have gradually gained attention.
Zhang Zhijun, general manager of Beijing Yahai Qianlong Technology Development Co., Ltd. believes that with the development of the industry, the majority of leasing manufacturers will pay more attention to the quality of products. Because leasing companies are often faced with critical activities, if the quality of the LED display is not good, there will be a display failure, and the loss of an activity will be lost, and a long-term customer will be lost.
Qipu Optoelectronics has landed on the New Third Board, accepting the baptism of the capital market and Qipu Optoelectronics's stable and pragmatic corporate style has many fits.
Qi Xiang Optoelectronics Vice President Jiang Xiangrong believes that Qipu Optoelectronics will use the new three boards as a strategic test for the future transition to the GEM. As a new starting point for capital cut-off, Qipu Optoelectronics will continue to create, continuously break through and constantly seek higher goals. In order to realize the corporate vision of becoming the leading LED digital display brand in the world, we are constantly striving.
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