According to a joint survey conducted by LEDinside of the Green Energy Division of TrendForce, a global market research organization, and AVANTI of the Consumer Research Division, the proportion of LED bulbs in Chinese ordinary consumers is only 25, and LED lighting is popularized to enhance consumer awareness. Degree is still the key.
The study was initiated by LEDinside. AVANTI issued a questionnaire to 3,000 people in the sand. The purpose of this study is to understand the awareness of LED lamps, purchase habits, purchase routes, brand awareness, etc. Key elements. According to the survey results, the 3,000-bit accessed object can clearly recognize the energy-saving lamp up to 63, and it can clearly recognize 53 incandescent lamps, and only 25 can clearly understand the LED bulb.
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Chinese market LED bulb consumer awareness
In recent years, LED lighting has been rapidly adopted in the commercial and public lighting fields due to the advantages of energy saving and environmental protection, but the penetration rate in the field of home lighting is relatively low. According to LEDinside, the proportion of LED lighting in the total luminous flux required for the lighting in the home in 2012 is only 1.
The study reveals that the reason for the low penetration rate of home lighting is the gap in consumer perception. Generally speaking, the industry's judgment on the critical point of the LED lighting market comes from whether the LED lighting source performance price ratio can exceed the traditional light source. The premise of this hypothesis is that the consumer is rational enough, has sufficient information to assist the judgment, and can measure the price performance very savvyly. Make the best choice for your spending plan. However, LEDinside's survey found that consumers' awareness of LEDs is very limited, and only 25 respondents can correctly identify LED bulbs. Even in the respondents who can correctly identify the advantages of LED bulbs, the perception of power and price is ambiguous. Among them, 55 people mistakenly believe that the power of LED bulbs is 11-20W (the commercial LED bulbs are absolutely large). Most are 3W, 5W, 7W).
Based on the estimated 4 billion lamps in China's home lighting, the penetration rate has increased from 2012 to 15 in 2015, bringing about 7 to 1 billion lamp replacement needs. The cumulative market capacity in the next three years is about 36.3 billion. Renminbi. LEDinsdie believes that how to effectively enhance consumer awareness of LED lighting is clearly the key to opening up this huge market.
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