American aluminum wheel conversion brand enters the Chinese market

The first brand of American aluminum wheel modification DCenti (Dishengli) officially announced its entry into the domestic market at the 9th Guangzhou International Automobile Refit Service Industry Exhibition, and will build 50 image stores in the Pearl River Delta region within two years.

On February 26, 2013, the northern land was still cold and chilly. Nanyue Guangzhou was blooming in spring. Pazhou Exhibition Hall is even more lively. The 9th Guangzhou International Auto Service Exhibition opened on this day. The difference from previous years is that, at the current exhibition, the tires of the first brand of DCenti (American tires) in the US car modification market blew into the clarion call to enter the Chinese market and became the biggest highlight of the entire exhibition. Wang Xiaodong, deputy secretary-general of the Wheels Committee of the China Industry Association, said that China’s auto industry has been ranked first in the world’s auto production for four consecutive years. China’s auto wheel refitting market has very large development space. The entry of the US’s big brand, Dushengli, will not only give Chinese aluminum wheel dealerships. They brought new business opportunities and brought new experiences to the Chinese conversion family.

It is understood that the DCenti brand was founded in 1999, has two main products of wheels and tires, headquartered in Los Angeles, has been focusing on the car wheel tire modification culture, in the United States has over 4 million cars have been overhauled.

"It is not so much a visit as returning," said Priscilla, General Manager of Dresdner Global Area. The parent company of the Dresdner brand is the largest wheel company in the American Chinese world and its eight brands occupy it. The United States modified the market more than 20% of the market share, and Hua Hong Group founder is known as the American Chinese "wheel king" Mr. Zhao Zheng. At present, Huahong Group has established its own high-level R&D team in both China and the United States, and has set up its own production base in the hometown of Mr. Zhao Zheng, the first overseas Chinese township in Taishan City. This also means that from the design, development, testing and production of the Dynapower brand, Chinese people are involved and blood flows from the Chinese. In a sense, she is a product of the Chinese people. However, this product that has conquered Americans now has to go across the ocean and return to her hometown.

According to Priscilla's introduction, in order to coordinate with the board's global development strategy, the company helps the company to develop South China and the entire domestic market, expand regional cooperation, promote the upgrading of production and processing technology and equipment, deepen the adjustment of corporate structure, and contribute to the economic contribution to the hometown. After studying and deciding, the board of directors of Huahong Group has, since 2013, brought DiShengli, a mature brand that has been successfully operating in the US aftermarket for 12 years, to the domestic market. The first conference of the DCenti brand was held in Guangzhou.

As we all know, due to multiple factors such as consumption habits, culture, and laws and regulations, Chinese automobile modification is still immature, and the market mechanism needs to be standardized and improved. Take hub refitting as an example, the quality of products on the market is uneven, and cottage products are flooded with various refitting stores, and ordinary consumers cannot discern. “We have at least three major advantages that other wheel companies absolutely cannot surpass.” Tan Hongjian, general manager of Dishengli China, said that DCenti, as the largest brand in the US refit market, has won the recognition and pro- The favor is created by the picky Americans, and the brand and quality advantages are incomparable. Of course, there are also many other international wheel brands in the Chinese market. However, these brands are down the beaten track and are common to ordinary people. It is difficult for consumers to bear. However, DCenti will take the popular route in the future, and its products will cover three consumer groups: high and low, and the major American brands will become a reality for ordinary Chinese people. In addition, DCenti products are diverse in style and range, covering cars, sports cars, and off-road vehicles. The models, nearly 300 varieties, can meet the needs of different consumer groups. What's more, DCenti's electroplated rims have the brilliance effect of mirrors without fear of scratches. The craftsmanship is the world's best.

So how will such a wheel that has won the US market conquer Chinese consumers? Tan Hongjian also revealed that DCenti will be stationed in China in three steps: First, it will promote the DCenti brand through related channels, with emphasis on building brand image stores in the Pearl River Delta region; secondly, it will intensify the promotion of the DCenti brand to deepen consumer groups, and build 50 image stores in South China. Two years to complete), to optimize the provincial general agent; the third step is that the domestic market in all provinces and autonomous regions set up a full-fledged image cooperation shop, DCenti brand has become a domestic high-end brand.

On the same day, the conference attracted not only mainstream media such as Southern Metropolis Daily, Yangcheng Evening News and Guangzhou Daily, but also special interviews with CCTV, invincible conversions, and perfect conversions. At the same time, the conference also attracted the witnesses of more than 40 media and more than 60 guests, five channel companies and DCenti signed a letter of intent on the spot, which was the starting point for the DCenti brand in China.